PERSONAL STORY ~ HOOK, HEART, HERO

1. HOOK – Start with a spark: Share a short sentence that instantly pulls attention. Think about a relatable feeling, a surprise, or a visual moment.

Ex: “I didn’t think a bracelet would make me cry…"

Ex: “This wasn’t just a piece of jewelry—it was a mirror.”

2. HEART – Tell the emotional truth: Why did this matter? What were you going through? How did it feel? Let people see a glimpse of the real you here.

Ex: “I’ve been showing up for everyone else but myself lately. I forgot how good it feels to wear something that reminds me I’m still in here.”

3. HERO – Invite them forward: Wrap with purpose. This is your gentle invitation, encouragement, or offer. Help them imagine their own moment with the product.

Ex: “If you’ve been forgetting yourself too, maybe this is your reminder. I have a few of these bracelets left— if this is calling you comment SPARKLE below, before this event ends.”