EDUCATIONAL POST ~ HOOK, HEART, HERO

1. HOOK – Start with a bold truth or surprising fact:

Pull them in with something they might not know or never thought about.

Ex: “Did you know wearing shapewear can actually boost your confidence hormones?”

Ex: “Most people wear the wrong size bra—and it’s not their fault.”

2. HEART – Explain why it matters, with a personal touch:

Tell them how this info connects to real life. Bonus points if you’ve lived it.

Ex: “I used to think shapewear was only for special occasions—but once I found the right fit, it changed how I show up every day.”

Ex: “When I finally sized down, I felt like I stood up straighter… and people noticed.”

3. HERO – Lead them to their next step:

Give them something they can do, try, or ask you.

Ex: “Curious if you’re wearing the right size? I can help you check—no pressure, just support.”

Ex: “I made a sizing video if you want to double-check your fit. Let me know and I’ll send it your way.”