COMPARISON POST ~ HOOK, HEART, HERO

1. HOOK – Paint a before-and-after moment: Start with contrast. This vs. that. Show them a real shift.

Ex: “Old me: tugging at my bra all day. New me: forgot I even had it on.” 

Ex: “Walmart shapewear made me slouch. This brand makes me stand tall.”

2. HEART – Share what changed and how it felt: Make it human. Why did it matter to you? What’s different now?

Ex: “I used to dread getting dressed. Now I feel excited to pick out outfits that fit my shape—not hide it.” 

Ex: “One little switch gave me back my comfort—and my confidence.”

3. HERO – Invite them to explore too: No pressure, just possibility.

Ex: “If you’re stuck in the before, I’d love to help you find your after.” 

Ex: “Want to try it and see the difference for yourself? I can help you get started.”